B2B Waste Management Marketing

Advisory services for a national waste management service provider, with a primary focus on using storytelling for messaging and optimising marketing strategies.

Evaluated marketing strategy, external messaging, and developed a comprehensive messaging framework to improve the brand leadership and a deeper customer connection.

Created a messaging playbook that unified marketing efforts, from internal communications to external, customer-facing communications, used in sales pitches, social media marketing, and the company website.

Worked closely with the CEO and marketing team.

Delivered a storytelling workshop for the management team.

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