B2B SaaS Sustainability Intelligence

Market research, competitor research, and go-to-market strategy. Positioning. Product packaging and pricing approach. Messaging. Development of a unified buyer's journey, from marketing through sales, to customer support.

Embedded in one of the best marketing teams I've ever worked with, I was responsible for product marketing management.

The company solves complicated climate-and-nature risk solutions by quantifying complex risks across large clients' up, mid, and downstream exposures.

Their SaaS platform and class-leading consulting services offers significant strategic advantage in a world that is fast moving to a low-carbon economy.

Some of the key challenges that required solving, included the development of a clear value proposition with differentiated messaging, in a way that communicates simplicity without becoming simplistic.

No items found.