*A Fractional Product Marketing Manager (PMM) is a cost-effective, part-time bench-player. Unlike a full-time hire, a Fractional PMM brings seasoned expertise and strategic oversight without the overhead, offering scalable, flexible support.

It could mean part-time employment or contracted deliverables. It could mean day/s per week. Sometimes, the need is for strategic consulting. Other times, the need is to drive a project to completion. It could also be based on reaching targets and outputs rather than a fixed time commitment. At Spinner & Yarn, we aim to get done what needs to get done. It works. An outsider can often bring fresh perspectives and best practice to work alongside existing marketing teams.

By developing and executing effective marketing strategies that enhance market presence, customer engagement, and sales success. By nature, less involved in the daily grind of company life, a fractional product marketer can contribute focus, momentum, and progress to product releases.

B2B companies with technology-enabled solutions, in healthcare, business platform tools, financial, data, e-commerce, and sustainability sectors. While mostly digital, we are also keenly interested in physical products that aim to disrupt their industries.

For a full cycle of taking a product from product definition to conversion, we have a proven process that lasts between 9 to 12 months. However, sometimes, we are involved in solving only parts of the process, like market research or messaging, which could require only 3 months of bench-playing with existing marketing and product teams. Our aim is to add value where it is needed, so the typical duration can vary based on the company's needs.

While this all depends on the particular engagement, every scope of work (SOW) carefully selects key metrics like customer acquisition, revenue growth, retention rates, and overall market impact.

Yes, our Fractional Product Marketing Managers are fully equipped for remote collaboration across any location. We are based in Cambridge, so hybrid working arrangements are also possible in London and Cambridge. Historically, we have worked with companies in the US and South Africa without ever being on site.

Yes, we offer a 4-session introduction for £950. We meet for 4 sessions, where we discover together where the company stands regarding a strategy, positioning, messaging, and tactics. It is possible for companies to decide to take things into their own hands after completing these 4 sessions, or to engage in a bespoke contract after these high-value sessions are completed.