Weekly blogs for the pure, unadulterated fun of it.
This may sound obvious, but it’s not. If you browse product company websites, you’ll see it for yourself. They talk about who they are and what they offer. But sticking to problem-story plots does. not. arrest. attention. Why do we fail at telling better product stories? I can think of a few reasons.
This is a behind-the-scenes moment about our backstory and brand.
Negativity and death is so underrated in brand, company, and product marketing strategy. B2B product companies love touting solutions and winning. It's like we are stuck in a 70s TV-sitcom zeitgeist. Laugh tracks. Predictable plots. Quick pain points rushing to a happy ending...
