B2C SaaS Education Platform

Product ownerhip and product marketing for a music education platform.

Reached 105,000 users in 160 countries, delivering 1,5 million lessons per month, and maintaining an average of 26.5% course completion rates for our 6 week courses.

Managed a remote team of 30+ people, from product development to product marketing.

Marketing campaigns included performance marketing, SEO, PPC, SMM campaigns, and a partnership with "The Voice", including a television commercial.

Learned much from this product ownership role, both from successes and failures. Failures taught us much about the importance of user experience design, failing fast, and messaging value.

No items found.