B2B SaaS Frontline Healthcare Solutions

Market and competitor research, including market trends, shifts, and identifying opportunities. Go-to-market strategy for enterprise clients. Product positioning and messaging. Content planning and execution with marketing team.

Also, as part of a stellar marketing team, I was responsible for product marketing management.

Performed market research in a complex non-profit sector to better understand the competitive landscape and our best possible positioning.

Developed and grew an enterprise offering at the organisational level, to offer premium data collection and service delivery aid to frontline medical workers across many geographies.

Crafted in-depth ICPs and personas for optimal content strategies.

Worked closely with the product development team to define key product and feature messaging.

Collaborated with customer support teams to grow long-term relationships by offering high-value content, webinars, and customer advocacy.

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